This winter slammed the U.S. with snow, ice, subzero temperatures, and increased activity for insurers.The Allstate division is cultivating a brand position around being innovative and cutting-edge.
- Posted by Greg MacSweeney “I've clearly never filed a homeowners insurance claim, but the industry average of 7.7 days to get out and see a claim is crazy. And the avg of 7.7 means that many claims took 12, 13, 14 days or more.... In reply to: Cycle Time: The Most Important Metric in Claims
- Posted by Kelly Sheridan “Good point, insurers that are putting forth the effort to quickly process claims are likely focusing on other areas of the overall customer experience. Amica probably wouldn't have scored as high if... In reply to: Cycle Time: The Most Important Metric in Claims
- Posted by Kelly Sheridan “If Esurance's goal is to develop brand awareness, it seems to be doing it right. It's really focusing on its ideal audience - people who like to use technology to do things themselves. I think taking... In reply to: Q&A: Why Tech is Crucial to Esurance's Brand Positioning