The Allstate division is cultivating a brand position around being innovative and cutting-edge.Insurers must deliver personalized and efficient communications to ensure the loyalty of a tech-savvy customer base, but legacy...
- Posted by Kelly Sheridan “If Esurance's goal is to develop brand awareness, it seems to be doing it right. It's really focusing on its ideal audience - people who like to use technology to do things themselves. I think taking... In reply to: Q&A: Why Tech is Crucial to Esurance's Brand Positioning
- Posted by Bryan Yurcan “Based on their commercials, it does seem esurance is going for the hip, "tech savvy" crowd. They're profile has grown in recent years, it seems to me, a casual observer, so I guess it's working. In reply to: Q&A: Why Tech is Crucial to Esurance's Brand Positioning
- Posted by Kathy Burger “One thing that is interesting about this is that Esurance is doing a number of "quick and easy" digital things -- the wearable tech, SuperBowl Twitter contest -- that engage consumers and create buzz... In reply to: Q&A: Why Tech is Crucial to Esurance's Brand Positioning