The Allstate division is cultivating a brand position around being innovative and cutting-edge.Insurers must deliver personalized and efficient communications to ensure the loyalty of a tech-savvy customer base, but legacy...
- Posted by Kelly Sheridan “Good point, insurers that are putting forth the effort to quickly process claims are likely focusing on other areas of the overall customer experience. Amica probably wouldn't have scored as high if... In reply to: Cycle Time: The Most Important Metric in Claims
- Posted by Kelly Sheridan “If Esurance's goal is to develop brand awareness, it seems to be doing it right. It's really focusing on its ideal audience - people who like to use technology to do things themselves. I think taking... In reply to: Q&A: Why Tech is Crucial to Esurance's Brand Positioning
- Posted by Bryan Yurcan “Based on their commercials, it does seem esurance is going for the hip, "tech savvy" crowd. They're profile has grown in recent years, it seems to me, a casual observer, so I guess it's working. In reply to: Q&A: Why Tech is Crucial to Esurance's Brand Positioning