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2014 Roundup: This Year in Mobile Apps

Health insurers were busy with app development this year, but the P&C sector also narrowed its focus on broadening mobile capabilities.

Towards the end of 2013, experts forecasted a boost in tech investments from insurers across the industry, noting the importance of mobile advancement. “Mobile technology can reach and service markets that increasingly demand convenience and a flexible interface,” stated one forward-looking report from EY.

To accommodate the expectations of their tech-savvy policyholders, carriers allocated more of their budgets and talent towards improving their mobile offerings in 2014. Some created brand-new mobile apps; others added more features to their existing ones. While enhancements came from all corners of the industry, the health insurance sector was especially active in the mobile space.

Over the course of this year, it became evident that insurers have begun to think outside the box in terms of mobile features. One health provider has broadened its focus to help members achieve mental wellness. An insurer in the P&C space created an app to help policyholders stay safe while traveling the globe.


Click through the gallery to take a look back at some of the mobile advancements we saw in 2014.

 

Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio

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Kelly22
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Kelly22,
User Rank: Author
12/30/2014 | 4:20:36 PM
Meeting customer needs
I'm impressed with the broad range of apps that insurers have debuted this year. It's clear that they're thinking of ways to cater to mobile customers, beyond simply putting their existing processes online. Apps like ACE Travel and Pact Health provide new and interesting ways for insurers to interact with their customers. It'll be exciting to see how this list will evolve by this time next year.
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