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4 Things Insurers Really Want from Mobile

FirstBest surveyed insurers to discover exactly what insurance company employees want in enterprise mobile capabilities.
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FirstBest, a provider of underwriting systems, recently surveyed 55 insurers— including, but not limited to, members of its insurance carrier and managing general underwriter customer base — to find out what they want from enterprise mobile capabilities.

"We've had a lot of inbound calls from our customers asking what our mobile strategy is," says company CEO John Belizaire. "They're really looking for a series of modules or apps that will support the overall underwriting experience. Traditionally, underwriting was viewed as a sedentary, in-the-office activity, but now it's a collaborative activity with not just the desk underwriter but an assistant, other members of a team that might be offshore, as well as field folks, and managers that travel themselves. So there really is a need to underwrite anytime, anywhere."

Following are four insights the company gleaned from its research.

1. Platform Preference: Apple

Seventy-three percent of respondents said they use an iPhone as their primary smartphone and 65% said an iPad was their primary tablet.

"Apple has done a superb job at giving the corporate environment a reason to embrace their platform, after a few years ago when there were security concerns," Belizaire says. "Also, many carriers are embracing a bring-your-own-device strategy, and iOS devices are preferred on a personal basis."

Android smartphones and tablets came in second in both cases, most notably supplanting the BlackBerry platform. "The Android environment is not to be dismissed," Belizaire says. "Insurers just want to have a stable Android environment they can trust, and right now there's lots of different flavors."

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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Adam Lamkin
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Adam Lamkin,
User Rank: Apprentice
7/12/2013 | 5:26:02 PM
re: 4 Things Insurers Really Want from Mobile
I think I was referring to the quote-to-bind conversion rate and its impact on underwriter efficiency and profitability. After all, an unpaid policy is not considered "booked" from an accounting/revenue standpoint until it is paid.
Anne R Gabriel
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Anne R Gabriel,
User Rank: Apprentice
5/30/2013 | 10:53:58 PM
re: 4 Things Insurers Really Want from Mobile
Hmm, since FirstBest surveyed its customer base about mobility surrounding underwriting, it seems unsurprising to me that payment-related use cases were not part of the findings. Am I missing something, here?
Adam Lamkin
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Adam Lamkin,
User Rank: Apprentice
5/30/2013 | 4:35:39 PM
re: 4 Things Insurers Really Want from Mobile
I'm surprised that "take my customer's payment" was not at the top of the list of preferred use cases for mobile. Perhaps, the survey was biased toward First Best's distinctive competencies, which are not around the billing and payment areas?
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