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Kathy Burger
Kathy Burger
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5 Customer Experience Concepts Insurers Can Learn from Yahoo’s New CEO

Just because the background of Yahoo’s high-profile new CEO, former Google executive Marissa Mayer, is in engineering doesn’t mean she doesn’t have some valuable insights about customer experience and engagement. As insurers grapple with these concepts, it could be helpful to review these insights from the woman who is charged with putting them into practice at long-struggling Yahoo.
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1. User Focus Generates Revenues

We believe that if we focus on the users, the money will come. In a truly virtual business, if you're successful, you'll be working at something that's so necessary people will pay for it in subscription form. Or you'll have so many users that advertisers will pay to sponsor the site.

— From a 2008 Fast Company interview outlining Mayer’s "9 Principles of Innovation."

Source: Fast Company

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio

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