News

10:00 AM
Connect Directly
Google+
LinkedIn
Twitter
Facebook
RSS
E-Mail
50%
50%

5 Insurance Ads That Score This NFL Season

Insurance is a heavily advertised product, and professional football is notorious for its commercial breaks. Those two factors combine for some inescapable insurance commercials.

According to Advertising Age, insurance ad spending across all lines of business — not just car insurance — >totaled $4.15 billion in 2009, double what it was in 2000. And much of that spend takes place during NFL football games, the cost for which was as high as $975,000 for some marquee games this year, Adweek reports.

So what do you get when you have an industry that can't wait to get its ads in front of consumers, and a premium product to buy ads against? Several commercials for insurance after every kickoff, touchdown or punt. Here are some of the most ubiquitous.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

Previous
1 of 6
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Nathan Golia
50%
50%
Nathan Golia,
User Rank: Author
2/4/2013 | 10:51:30 PM
re: 5 Insurance Ads That Score This NFL Season
-As I wrote today, Tom, I couldn't believe that there wasn't more of an insurance presence during the Super Bowl as there is during the regular season. Maybe that will change next year.
HarringtonTom
50%
50%
HarringtonTom,
User Rank: Apprentice
2/4/2013 | 8:02:46 PM
re: 5 Insurance Ads That Score This NFL Season


Whether you are a diehard fan or a casual observer, just
about everyone can agree that the real Super Bowl competition starts when the
action on the field stops and the commercials begin. Granted there wasnGt much
competition among insurers during the game G only Allstate had a spot G but in
recent weeks we saw numerous spots from the Geico gecko, Flo from Progressive
and Farmers University, among others. But while a positive brand image is critical,
carriers need more than witty ad copy to claim victory on this playing field in
order to make their brand promise a reality. Insurers need captive channels
that can leverage agile technology to automate an intelligent, high-touch
approach designed to deliver consistent and repeatable sales success. If you
want to read more of my thoughts, feel free to read a blog I wrote on this same
topic here G http://www.pega.com/community/...

khittel
50%
50%
khittel,
User Rank: Apprentice
1/25/2013 | 8:53:40 PM
re: 5 Insurance Ads That Score This NFL Season
Mayhem, as usual.
Nathan Golia
50%
50%
Nathan Golia,
User Rank: Author
1/25/2013 | 7:53:53 PM
re: 5 Insurance Ads That Score This NFL Season
I agree Anthony, the Liberty Mutual ads are very well-executed. Definitely space for some variations on that theme as well. Maybe we'll see them next season.
AnthODonnell
50%
50%
AnthODonnell,
User Rank: Apprentice
1/25/2013 | 7:47:28 PM
re: 5 Insurance Ads That Score This NFL Season
Liberty Mutual takes the palm with a slapstick but witty approach to risk awareness. I noticed they pinched a line from the 1984 flick Starman: Humans are at their best when things are worst (I paraphrase). High points for Allstate too, for the effective Mayhem concept, and special appreciation for their pointing out the disadvantage of buying on price alone. The Nationwide one was nicely produced and a good message, emphasizing the mutual paradigm G a great post-financial crisis theme. Prudential's was good G a classic appeal well-executed. GEICO's dreadful ad was an easy last place: painful to watch exploitation of an unfortunate (if shameless) has-been, and points deducted for pushing price-shopping for insurance.
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Write a Caption, Win a Starbucks Card! Click Here
Latest Comment: Janice, I think I've got a message from the code father!
Current Issue
Security Operations and IT Operations: Finding the Path to Collaboration
A wide gulf has emerged between SOC and NOC teams that's keeping both of them from assuring the confidentiality, integrity, and availability of IT systems. Here's how experts think it should be bridged.
Flash Poll
New Best Practices for Secure App Development
New Best Practices for Secure App Development
The transition from DevOps to SecDevOps is combining with the move toward cloud computing to create new challenges - and new opportunities - for the information security team. Download this report, to learn about the new best practices for secure application development.
Slideshows
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2017-0290
Published: 2017-05-09
NScript in mpengine in Microsoft Malware Protection Engine with Engine Version before 1.1.13704.0, as used in Windows Defender and other products, allows remote attackers to execute arbitrary code or cause a denial of service (type confusion and application crash) via crafted JavaScript code within ...

CVE-2016-10369
Published: 2017-05-08
unixsocket.c in lxterminal through 0.3.0 insecurely uses /tmp for a socket file, allowing a local user to cause a denial of service (preventing terminal launch), or possibly have other impact (bypassing terminal access control).

CVE-2016-8202
Published: 2017-05-08
A privilege escalation vulnerability in Brocade Fibre Channel SAN products running Brocade Fabric OS (FOS) releases earlier than v7.4.1d and v8.0.1b could allow an authenticated attacker to elevate the privileges of user accounts accessing the system via command line interface. With affected version...

CVE-2016-8209
Published: 2017-05-08
Improper checks for unusual or exceptional conditions in Brocade NetIron 05.8.00 and later releases up to and including 06.1.00, when the Management Module is continuously scanned on port 22, may allow attackers to cause a denial of service (crash and reload) of the management module.

CVE-2017-0890
Published: 2017-05-08
Nextcloud Server before 11.0.3 is vulnerable to an inadequate escaping leading to a XSS vulnerability in the search module. To be exploitable a user has to write or paste malicious content into the search dialogue.

Dark Reading Radio
Archived Dark Reading Radio
In past years, security researchers have discovered ways to hack cars, medical devices, automated teller machines, and many other targets. Dark Reading Executive Editor Kelly Jackson Higgins hosts researcher Samy Kamkar and Levi Gundert, vice president of threat intelligence at Recorded Future, to discuss some of 2016's most unusual and creative hacks by white hats, and what these new vulnerabilities might mean for the coming year.