5. Workout equipment
Do your health insurance customers respond well to discounts and incentives around healthier lifestyle choices? Well, don't make them bring a form to the gym every day to prove they work out. Technologies like FitBit and Fitocracy allow people to prove that they're exercising, losing weight, and sleeping better, if they so choose to turn over that data to their insurer.
[Go, Go, Gadget: Top Emerging Technology Tools for Insurers]
[The Top 10 Mobile Apps on Wall Street]
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio