For insurers, creating a top-notch digital experience goes beyond just policy management. Many are thinking "outside the box" and creating non-core insurance capabilities in order to build affinity among customers and prospects. For P&C insurers, who offer homeowners and renters coverage, one such alternate approach are digital inventory capabilities that give the user an ability to log their possession in case of a loss.
"Doing a home inventory is a pain, but all of these organizations have taken interesting steps to make the process easier for consumers, drive a different kind of engagement and position themselves as a trusted partner for consumers," says Forrester Research analyst Ellen Carney.
Insurance & Technology gathered five such apps and asked Carney for her opinion on them.
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio