Insurer: State Farm (Bloomington, Ill.)
Carney's take: Again, a great way to show value to even non-policyholders. (By the way, in an upcoming survey we're asking about mobile apps that consumers are using that aren't from their primary insurer!). While many aspects of what State Farm is offering are becoming de facto industry standards (the fact that these inventories are in the cloud, for instance), what really grabbed me was the value-add that State Farm was promoting for when it comes time to pack for a move. What a great way to appeal to younger and more on-the-move policyholders.
More information: State Farm
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio