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6 Life Insurance Customer Experience Leaders

Here's why this year's Corporate Insight Monitor Award gold winners for life insurance stand out from the crowd.
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Life insurers are busy this year when it comes to customer-facing tech -- there's already been multiple announcements this year on new launches aimed at improving the experience for agents and policyholders alike. Corporate Insight's yearly Monitor awards recognize firms that are leaders in this are. Following are gold winners in several categories of user experience:

1. USAA: Public Homepage and Navigation

USAA takes gold in this category for the second year in a row. "What we were looking for was not just easy access, but also what they offer for clients," says Corporate Insight's Alisson Andrade, who worked on the awards. "They have an organized public site homepage, providing easy access for clients to log in. They also make good use of rotating images -- they have a large banner across the public site homepage that users can rotate on their own."

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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Nathan Golia
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Nathan Golia,
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2/21/2014 | 3:18:46 AM
re: 6 Life Insurance Customer Experience Leaders
This is something life insurers have struggled with Gă÷ many prospects don't feel they have the time to finish (or start) the application process.
Kelly22
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Kelly22,
User Rank: Author
2/19/2014 | 5:44:12 PM
re: 6 Life Insurance Customer Experience Leaders
Good point. The less time customers have to spend clicking around to find info, the better.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
2/14/2014 | 9:24:08 PM
re: 6 Life Insurance Customer Experience Leaders
Definitely a common thread here of the organization providing a lot of necessary information and consolidating it in a single place so the customer doesn't have to bounce around different pages to get all the info they need.
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