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Nathan Golia
Nathan Golia
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Amerihealth Pedometer App Latest Sign of Insurers' Wellness Commitment

Like Independence Blue Cross, New Jersey-based Amerihealth is parlaying a simple sponsorship into a wellness play — and technology is a major component of its value proposition.

A few weeks ago, Philadelphia-based Independence Blue Cross released a smartphone app that functions as a pedometer. Ostensibly, the app could help people train for the 10 mile run the insurer has sponsored for several years — but it also functions as a way for users to track their personal wellness goals and activities year-round.

This week Cranbury, N.J.-based Amerihealth released a similar app and tie-in. The launch of Step2It, available for iOS and Android devices, coincides with the Cooper-Norcross “Run the Bridge” Challenge, just across the river from Philadelphia in Camden. It allows users to, according to an Amerihealth release:

  • Follow the path of AmeriHealth New Jersey-sponsored walks and runs with pre-loaded routes
  • Track where you are, using the GPS-enabled map.
  • Customize the app with your gender, height, and weight, and learn how many calories you burned.
  • Save your workouts to see just how much you improve over time.
  • Share your workout status with friends using integrated Facebook, Twitter, or SMS messages.
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