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Amica Chooses Semafone for Telephone Payments

The Semafone system will allow Amica customers to safely enter card information over the phone.

Amica Mutual Insurance Company has announced its selection of a Semafone payment solution to handle customers’ telephone payments. The system was chosen with the goal of maintaining a high level of customer service.

[More on security: Insurers Strategize To Improve Cyber Protection in 2014. ]

Through Semafone technology, consumers can directly send payment card details to the payment processor through their keypads. A customer service representative stays on the phone for customer assistance but cannot see or hear the card information. The system is fully compliant with Payment Card Industry Data Security Standard (PCIDSS) regulations.

When the Semafone system is fully implemented, approximately 1,500 customer service representatives in 40 Amica branches and call center locations will use it.

“Amica’s mission is to create peace of mind and build enduring relationships with our policyholders, so providing exceptional service is our number one priority,” said Gil Bishop, Information Security Officer at Amica, in a statement. “Semafone’s solution gives us the ability to proactively deliver the best possible service to our customers, while protecting them at the same time.”

Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio

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User Rank: Author
1/27/2014 | 6:27:19 PM
re: Amica Chooses Semafone for Telephone Payments
That's what I like about this strategy as well. I was on the phone with Ticketmaster the other day trying to fix a problem, and I couldn't speak with an actual person until I had typed in a long series of digits. Having a live person on the line eliminates all that frustration.
Nathan Golia
Nathan Golia,
User Rank: Author
1/24/2014 | 8:28:09 PM
re: Amica Chooses Semafone for Telephone Payments
Very interesting Gă÷ I like this arrangement where there is still a live person on one end of the line who can help if error messages crop up. It's frustrating to type in 20-ish digits and then get an error.
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