Apple reportedly is preparing to launch a software platform that will turn iOS devices into controllers for networked appliances.
According to a Financial Times report (registration required), Apple plans to introduce its interface for the Internet of Things at its Worldwide Developer Conference next week, challenging similar initiatives by Google, Samsung, and other companies.
A select group of appliance makers is said to be participating in an Apple certification program that will ensure their smart home products will work with Apple's platform.
We've been here before. Back in 2001, at the Macworld Conference keynote, then Apple CEO Steve Jobs said that reports of the death of the personal computer were premature. US computer sales were down about 30% during the 2000 holiday season, prompting earnings warnings from Apple and others. Industry angst at the time echoed the worries of PC makers a few years ago as they lost share to mobile devices, as well as the concerns of mobile device makers more recently as growth in mature markets has flattened.
"We think the PC is on the threshold of entering its third great age," Jobs declared. "And that age is the age of digital lifestyle. And that's being driven by an explosion of new digital devices. We have cell phones everywhere. We have portable music players: CDs and their cousins, the new solid-state MP3 players now, everywhere. We have digital camcorders everywhere. We have DVD players exploding in consumers' home and in businesses as well… And we believe the PC, or more importantly, the Mac, can become the digital hub of our new emerging digital lifestyle, with the ability to add tremendous value to these other digital devices."
Assuming the Financial Times report proves accurate -- there's no guarantee Apple's plans won't change -- the home automation strategy should resemble its digital hub strategy: Apple adding value to a set of network-ready appliances.
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