Top 9 Soundbites from the SMA Summit

Boston-based analyst firm Strategy Meets Action held its first summit this past Monday in its home city. Innovation was the watchword, with sessions focusing on how insurers can leverage five key next-generation technologies to advance the business: mobile, social media, cloud, big data/analytics, and social media. Here are some soundbites that show what's on insurers' minds when it comes to innovation.
September 28, 2012


2. Beware Dirty Data

There is this notion with big data that you can use dirty data, it doesn't have to be perfect. I just caution a little bit on that. The data still has to represent the underlying truth. I have a concept I call 'good enough' data — you don't have to cleanse everything until it's perfect, but it has to be good enough so that you can gain some insights from it.

— Mark Breading, Partner, SMA

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