I thought I'd wait until Friday to share one last example (to see the other examples, click here) of the Benefitfocus Video as a Service (VaaS) solution put to use by an insurance organization. This one comes from Wingate Insurance, a Jacksonville, Fla.-based individual and group health benefits agency.The video stars the agency's co-owners, brothers Owen and West Wingate. Owen, who I spoke to for the original story, says that this spot was recorded as a holiday greeting. It was sent out to the company's group and individual clients last December and received about 840 views. He considers the video a successful bit of public relations.

"We probably got close to 400 e-mails back from our clients," Owen Wingate tells me, adding that responses ranged from "y'all are crazy" to "totally nailed it" to "oh my god, we can't wait until next year."