Blog | Customer Insight/Business Intelligence



Google Glass: Insurance’s Next Killer App
April 14, 2014 @ 12:24 PM | By Michael Kim and Agil Francis- Cognizant

New technology innovation that pushes the envelope of miniaturization, portability, and human integration is capable of doing much to advance productivity and efficiency.

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Tapping Big Data Analytics to Acquire, Engage and Retain Customers
April 14, 2014 @ 11:53 AM | By Karen Hsu- Datameer

What it takes to fully leverage data for customer acquisition, engagement and retention.

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Health Insurance's Customer Experience Imperative
April 01, 2014 @ 09:30 AM | By Peter Whibley- KANA

Technology can help improve the sector's dismal performance.

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The Prospectus Personalization Imperative
March 28, 2014 @ 08:21 AM | By Gavin Long- Broadridge

No one likes to read investor disclosure and compliance documents. But people are more likely to read information if it is more personal and easy to comprehend.

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Are Insurers Ready For a Consumer-Activated Enterprise?
March 26, 2014 @ 07:51 AM | By Kelly Sheridan

Consumers’ connectedness and expectations for excellent service are rapidly increasing. It’s time for financial services to catch up with them.

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The New ROI in Insurance: Return on Information
March 25, 2014 @ 12:10 PM | By Stuart Rose- SAS

What do organizations hope to derive from the increased volumes of data they collect?

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6 Key Insurance Business Impacts from Analytics
March 24, 2014 @ 11:43 AM | By Stephen Applebaum- Insurance Claim Solutions

Analytics are igniting innovation and disruption across the insurance industry, as a conference last week showed.

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Quick, Nimble, and Responsive: Where Tech and Marketing Meet
March 19, 2014 @ 11:12 AM | By Rod Brooks- PEMCO

The marketing axiom 'format follows function' brings today's marketing and technology teams together.

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Does Improving the Customer Experience Matter?
March 11, 2014 @ 11:53 AM | By Mark Breading- SMA

As in any undertaking, mere money or muscle won’t guarantee success.

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Profiting from Great Insurance Customer Experiences
February 26, 2014 @ 11:40 AM | By Jean Lassignardie- Capgemini

Only 32% of customers around the word cite having positive experiences with their insurers, leaving more than two thirds of global insurance customers at risk of changing carriers.

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Esurance Once Again Taps Wearable Tech for Marketing
February 21, 2014 @ 09:39 AM | By Nathan Golia

For the second time in less than a year, the insurer is in a partnership to enhance an event with a smart bracelet.

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Using Tech to Tap Into Insurance Customers' Emotions
February 18, 2014 @ 10:07 AM | By Rod Brooks- PEMCO

PEMCO leveraged brand affinity and technological savvy to craft a winning Super Bowl social media campaign.

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Leap of Faith: Changing the Culture in Insurance Marketing to Reflect a Data Analytics Approach
February 14, 2014 @ 11:02 AM | By Michael Kim and Agil Francis- Cognizant

It’s one thing to talk about creating a marketing analytics foundation and turning data into insights, another to use those insights to make business decisions. But doing so is potentially a game changer.

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How Insurers Can Bridge the Divide Between IT and Marketing
January 31, 2014 @ 11:25 AM | By Michael Kim and Agil Francis- Cognizant

As marketing assumes a critical role in differentiating insurers, marketing analytics provides a platform for CMOs and CIOs to work collaboratively.

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Using Marketing Analysis To Get The Right Customers
January 24, 2014 @ 11:31 AM | By Michael Kim and Agil Francis- Cognizant

Going after the right kinds of customers is how marketing analytics lends a laser-sharp focus to insurers’ marketing spend.

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3 Insurance Business Applications for Text Analytics
January 09, 2014 @ 14:41 PM | By Stuart Rose- SAS

Insurance companies collect huge amounts of text daily, and no one has time to read it all.

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Unlocking the Potential of Big Data for Underwriting
January 07, 2014 @ 10:03 AM | By John Anderson and Carl Sherzer- IBM

In the new underwriting paradigm, the differentiators are those who are pushing hard to get the information they have to the underwriting process.

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Analytics Spoken Here? Finding a Common Language
December 19, 2013 @ 16:49 PM | By Rachel Alt-Simmons- SAS

Analytics professionals must communicate and educate on what analytics is, how it adds value, how it is used and how to implement it.

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Security First Tries Personal Videos to Demystify Homeowners Coverage
December 18, 2013 @ 12:35 PM | By Nathan Golia

The personalized videos explain critical details about coverage.

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The Big Data Approach to Telematics Insurance
December 03, 2013 @ 13:05 PM | By Phani Nagarjuna- Nuevora

Imagine an insurance firm that could bill you daily and calculates your risk profile in real-time, as your driving data is captured.

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