Blog | Customer Insight/Business Intelligence

Can Electric Toothbrushes Yield Insurance-Relevant Data? One Company Thinks So
May 20, 2013 @ 10:36 AM | By Nathan Golia

Per AdAge, at least one insurance company has partnered with an electric toothbrush manufacturer to share brushing data.

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4 Steps to Incorporate Big Data Into Insurance Marketing
May 17, 2013 @ 07:33 AM | By Kristen Hambelton- Neolane

While insurance marketers have long used data to segment and target customers, analyzing and acting on this data offers even more.

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Information as a Game Changer: Actuarial Analytics — Score Keeping, or Trusted Advice?
May 10, 2013 @ 16:18 PM | By Paul Delbridge- Mark Purowitz- Punita Gandhi and Caitlin Marcoux- PwC

There is a great opportunity to more effectively utilize actuaries’ advanced analytics and modelling expertise, and thereby change actuaries’ role from scorekeeping to one in which they create a significant, information-driven competitive advantage for the organization.

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Another Case for Native Apps
May 08, 2013 @ 07:30 AM | By Nathan Golia

Consumers want anytime, anywhere access to products including insurance, but don't want to waste space on their devices. Can insurers make the case?

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Signal to Noise: Nate Silver Offers Lesson on Controlling Big Data Complexity
April 30, 2013 @ 18:03 PM | By Stuart Rose- SAS

Simply adding more variables can amplify meaningless feedback and add complexity. Profitable use of big data for improved pricing accuracy and enhanced customer experience will require isolating predictive factors.

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3 Must-Haves for Insurance Data Quality
April 12, 2013 @ 11:54 AM | By Thomas Schutz- Experian QAS North America

The increasing number of channels is hurting data quality within insurance organizations, 94% suspect their customer and prospect data might be inaccurate in some way.

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Information as a Game Changer: Analytics for Improving Insurance Customer Retention
April 05, 2013 @ 16:58 PM | By Anand S. Rao- Punita Gandhi- Scott Busse and Fred Cripe- PwC

Insurers grappling with high attrition rates should invest in developing shopper/switcher insights for their customer base via data analytics.

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The 10 Requirements for Successful Mobile Billing & Payment
April 03, 2013 @ 12:40 PM | By Sanjay Kumar- Online Resources Corporation

Consumers demand for options, flexibility and ease-of-use in their billing and payment has a comprehensive and seamless mobile bill payment experience a mission-critical business requirement.

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Could Brokers Encourage Telematics Adoption?
March 26, 2013 @ 09:28 AM | By Nathan Golia

Basil Enan, CEO of online independent agency CoverHound, expressed interest in being the point person for telematics devices.

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Point-of-Sale Analytics Key to Better Insurance Distribution
March 18, 2013 @ 12:49 PM | By Chet Gladkowski

With traditional marketing channel response rates below 1%, the time is ripe for a disruptive paradigm to guide insurers' quest to capture new business.

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The Top 5 Insurers for Customer Experience
March 18, 2013 @ 11:57 AM | By Nathan Golia

According to customer experience analyst Bruce Temkin's research, insurers rank seventh out of 19 industries in overall customer satisfaction.

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Train Your Data Scientists to Be Storytellers
March 15, 2013 @ 09:16 AM | By Rachel Alt-Simmons- SAS

Analytics aren’t all science – data scientists need to be able to communicate complex results to a broad community of stakeholders.

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Addressing David Brooks' Data Skepticism at the New York Times
February 28, 2013 @ 08:22 AM | By Anthony O'Donnell

Decision making is never fundamentally about available information, but rather the questions one is able to ask about it.

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Beyond Price: Reaching, Engaging and Retaining Insurance Customers
February 14, 2013 @ 05:26 AM | By Anthony O'Donnell

Even in auto insurance, the impact of price-driven insurance buyers can be overestimated, according to a McKinsey survey. Ovum emphasizes the important of knowing the customer and crafting a satisfactory experience.

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What Defines a 'Mobile' Insurance Capability?
February 13, 2013 @ 10:03 AM | By Nathan Golia

For insurers, the number of initiatives that fall under the "mobile" umbrella is increasing, thanks to the "internet of things."

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Insurance Customer Diversity Means Increased Expectations, Opportunities
February 10, 2013 @ 23:18 PM | By Denise Garth- Innovation Group

To determine growth opportunities, insurers need to gain customer insight on the varying heterogeneous segments within existing and new markets.

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Weather Forecasts Aren't Doing Models Any Favors
February 07, 2013 @ 11:06 AM | By Nathan Golia

The absurd forecasts for a nor'easter tomorrow don't exactly engender confidence in technology's ability to give us actionable insight.

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Why Didn't State Farm's Blackout Tweet Go Viral Like Oreo's?
February 04, 2013 @ 12:08 PM | By Nathan Golia

Oreo is all over the marketing press today for its near-instant Tweet of a relevant ad during the Super Bowl blackout. But State Farm did the same thing. What was the difference between the two, and what could the insurer have done?

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3 Ways Insurers Can Win with Predictive Analytics
January 31, 2013 @ 11:45 AM | By Nathan Golia

Implementation of predictive modeling is on a slow but steady climb in insurance. Here's some tips for getting the most out of your initiatives.

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Balancing Creativity and Control: Bringing Process Discipline to Predictive Analytics
January 21, 2013 @ 15:54 PM | By By Rachel Alt-Simmons- SAS

As competitive pressures increase the need for organizations to master analytics, internal analytic teams have increased their statistical sophistication, but are struggling to operationalize their insight.

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