BlueCross BlueShield of South Carolina Will Open Health Insurance Retail Store

Columbia, S.C.-based BlueCross BlueShield of South Carolina will open its first health insurance retail store, which will provide face-to-face assistance for consumers shopping for insurance. The store is scheduled to open on January 23 in Mount Pleasant, S.C.

The store will offer insurance for adults and children. The retail outlet will also host periodic wellness seminars, and will include a wellness station with blood pressure checks, chair massage and refreshments.

"Our S.C. BlueStore is designed to provide a comfortable and informative space for a customer to discuss insurance," says BlueCross BlueShield division president David Pankau. "Cutting through the confusing world of insurance terminology, we plan to provide clear and concise information to help them select the health insurance plan that is right for them. This will be a much more satisfying personal experience in a convenient retail setting."

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio