[Find out about what members of Insurance & Technology's Reader Advisory Board are planning around next-generation analytics for 2012.]
"The more data we have the better we are," declared panelist John M. Huff, Director of the Missouri Department of Insurance, Financial institutions and Professional Registration. Noting regulators' growing focus on data, Huff noted that the National Association of Insurance Commissioners (NAIC) has made significant investments in data collection, adding, "I hold my head high about our data collection capabilities. Looking to use that data more effectively is where we should be going."
Liberty Mutual's president and CEO David Long noted the need companies such as his have for "better data and analytics on the aggregation of commercial risk."
Of course, when top management takes an interest in something technology-related it can become a "be careful what you wish for" situation for CIOs and their teams. It's easier to make the business case for investing in analytics and data management solutions, but there's also a lot more scrutiny and expectation for deliverables. Besides the obvious risk management and compliance benefits gained by companies that are adept at managing and leveraging data, there are other huge implications around security, roles/responsibilities and infrastructure that have to be addressed.
Still, IT executives should expect to get more pressure from their bosses to find ways to use analytics and information in general to drive growth. Ernst & Young includes in one of a list of five strategies P&C firms should adopt to succeed in 2012 "Apply business analytics to address difficult top-line growth conditions." In a press release, the firm elaborates:
"In this uncertain economic environment, insurers that apply business analytics across the value chain can glean deeper information on customer markets, underwriting segment profitability and claims management. These insights can then guide both strategy development and execution. More refined business analytic tools are no available to insurers and there are more external data sources to feed into the models, promising much deeper analysis for decision-making purposes."
The other steps, as defined by Ernst & Young, are:
As with the discussion at the P/C Joint Industry Forum, nothing new or surprising in these recommendations, which I would hope already are principles that any insurance company would embrace. However, for insurance IT executives who are promoting and leading a variety necessary but challenging and costly initiatives, it never hurts to get some validation.


@KathyBurger
