5 Critical Questions To Be Answered at I&T’s 2012 Executive Summit
2. What is the key to a successful big data initiative?
Analytics and data will be critical tools, but companies often struggle with a lack of creativity in how to apply them. And that's where the rubber meets the road: not in the power of the tools themselves, but creativity in using them. The tools are not ends in themselves. The key is to start with the question.
-- Murli Buluswar, Chartis, who will speak about Big Data, Big Opportunities, Big Challenges.