5 Customer Experience Concepts Insurers Can Learn from Yahoo’s New CEO

Just because the background of Yahoo’s high-profile new CEO, former Google executive Marissa Mayer, is in engineering doesn’t mean she doesn’t have some valuable insights about customer experience and engagement. As insurers grapple with these concepts, it could be helpful to review these insights from the woman who is charged with putting them into practice at long-struggling Yahoo.
July 27, 2012


3. Put Privacy in Perspective

Obviously everyone needs privacy … the most important thing is, when you put out a product or service, you're really clear with people what the trade-offs are.

— From an April 2012 CNN interview

Source: CNN

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