5 Customer Experience Concepts Insurers Can Learn from Yahoo’s New CEO

Just because the background of Yahoo’s high-profile new CEO, former Google executive Marissa Mayer, is in engineering doesn’t mean she doesn’t have some valuable insights about customer experience and engagement. As insurers grapple with these concepts, it could be helpful to review these insights from the woman who is charged with putting them into practice at long-struggling Yahoo.
July 27, 2012


5. People Make the Experience

Companies are all about people and the companies with the best talent win. Joining was an easy decision, because the strength of Yahoo!’s talent and the whole team here is apparent. We will continue to invest in talent, so we can produce the most compelling and exciting user experiences anywhere.

— From Mayer’s initial internal memo to Yahoo employees following her appointment.

Source: All Things D

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