Progressive's "robotweet" debacle put a spotlight on social media's importance within the insurance industry and the risk companies take if they do not implement a sound social media strategy.
August 17, 2012
2. Be Part of a Conversation
The biggest social media mistake an insurer can make is to be absent from social media -- to not join the conversations. Social media conversations are taking place whether you’re part of them or not, so do you want to be absent? No. It’s critical for PEMCO to communicate with our customers and the general public in the channels THEY choose, and so many people communicate now by social media, we’d be conspicuous by our absence if we didn’t join those conversations.
— Jon Osterberg, Marketing Communications Manager, PEMCO
Source: PEMCO
