6 Tips for Avoiding a Social Media Debacle

Progressive's "robotweet" debacle put a spotlight on social media's importance within the insurance industry and the risk companies take if they do not implement a sound social media strategy.
August 17, 2012


4. Don’t Forget About Brand Image

Of course they [Progressive] are respecting the wishes of the court, but some of their word choices sounded corporate, not empathetic. It's a missed opportunity to communicate the way they want the brand to look in social media - aligning with Flo.

— Connie O’Brien, digital strategist, Constance C. O'Brien Consulting; former SVP Internet Strategy & Development at AXA Equitable

Source: Constance C. O’Brien Consulting

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