6 Tips for Avoiding a Social Media Debacle

Progressive's "robotweet" debacle put a spotlight on social media's importance within the insurance industry and the risk companies take if they do not implement a sound social media strategy.
August 17, 2012


6. Keep It Real

The Progressive debacle clearly shows the benefit of a having a damage control plan in place when there’s a fall from “socialsphere” grace. From a brand and reputation perspective, the main take away is to ensure all social communications are authentic and personal. Auto-tweeting responses goes against the main value proposition of social media. Social is all about authenticity of voice and engaging at a personal level with your audience, and other insurance companies should take note for their social strategies.

— Norv Leong, Director of Product Marketing, Actiance

Source: Actiance

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