June 26, 2014

As SVP and CIO of Capital BlueCross, Mark Caron has been focused on leading the health insurer's efforts to leverage data and analytics to develop tools that can help people understand more about their health and "live better." Caron now will be approaching this mission from a different platform in his new role as CEO of Geneia, part of the Capital BlueCross (Harrisburg, Pa.) family of companies. Describing itself as "a healthcare innovations company," Geneia specializes in the development of advanced clinical, analytical, and technical solutions for healthcare, with a focus on improving costs, quality and accessibility.

Mark Caron, Geneia
Mark Caron, Geneia
Caron, a 2013 Insurance & Technology Elite 8 honoree, joined Capital BlueCross in 2011, having previously served in senior leadership positions at the Collaborative Care division of OptumHealth, Blue Cross Blue Shield of Wisconsin, Blue Cross Blue Shield of Massachusetts, Catholic Health Initiatives and Health source. In addition to IT, Caron oversaw Capital BlueCross' healthcare payer initiatives group, which creates accountable care arrangements and works with new reimbursement initiatives and Center for Medicare & Medicaid Services pilots. He also ran the company's corporate analytics group.

[Caron oversaw development of analytics capabilities to provide consumers with medical value in a market transformed by healthcare reform: Capital BlueCross' Mark Caron Thrives On The Challenge Of Change]

"Mark's extensive experience and thought leadership in this industry and in particular, the quickly evolving discipline of data and analytics, position him extremely well to assume this role and lead a company that is developing innovative solutions to address the emerging needs of a rapidly changing market," said Gary D. St. Hilaire, President and CEO of Capital BlueCross, in a company statement. "I look forward to Mark's leadership as Geneia expands its footprint and drives new and more effective ways for the healthcare industry to shape healthier outcomes and higher levels of patient satisfaction."

ABOUT THE AUTHOR
Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & ...