December 17, 2013

MAPFRE Commerce Insurance, a Webster, Mass.-based personal lines carrier, is introducing the DriveAdvisor usage-based insurance product in its home state.

Currently, drivers with fewer than three years of driving experience are eligible to participate in the program, which involves installing an on-board telematics device that stores and transmits data on acceleration, braking, vehicle speed, and number of miles driven. MAPFRE Commerce also provides driver feedback through a web portal.

"MAPFRE Commerce Insurance is proud to offer telematics technology to our Massachusetts drivers. We believe this is a great tool for parents to monitor and help inexperienced drivers," said Jaime Tamayo, President and CEO of MAPFRE Commerce Insurance, in a statement.

[Check out two U.S. insurers stretching telematics boundaries]

In addition to young drivers, MAPFRE Commerce says "DriveAdvisor is also being made available to more experienced drivers with a driving history that may need improvement, subject to eligibility requirements."

Another MAPFRE division introduced DriveAdvisor in Oregon earlier this year. DriveAdvisor is also available in Rhode Island.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, ...