January 14, 2014

QBE North America will leverage Prospx InsiderConnect to promote its brand and product expertise across ProspX’s network of more than 16,000 brokers.

InsiderConnect delivers insurance industry news and carrier-specific content to brokers based on the new and renewal business opportunities in their sales pipeline or expertise profile. Carriers can target their message to a specific producer based on the opportunities they are working on, leading to increased visibility, improved collaboration, and more quality submissions, Prospx claims.

“We see this as an opportunity to strengthen our brand, while showcasing our diversification, superior product offerings, and unparalleled customer service in a focused and meaningful way,” said Chris Pulichino, assistant vice president and senior brand manager at QBE North America, in a statement. “Not only will InsiderConnect help us strengthen current broker relationships, it will also help us initiate dialogue and uncover new business opportunities with brokers we may not know well.”

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ABOUT THE AUTHOR
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, ...