UnitedHealthcare Community Plan of Pennsylvania is offering two new text-messaging services for its Medicaid benefit plan customers.
Txt4health and Text4kids, developed by Voxiva Inc., deliver personalized messages to help people follow recommended preventive care guidelines, as well as well-child visits and developmental milestones, respectively. Medicaid customers overindex into SMS use compared to Medicare or employee-sponsored health plan policyholders, the companies said, citing PwC research.
“Txt4health and Text4kids provide useful health information for people in a convenient, cost-effective way, no matter where they are,” said Susan Schick, CEO of UnitedHealthcare of Pennsylvania, in a statement.
Other Voxiva clients on the Txt4Health platform include Amerigroup.