May 15, 2014

UnitedHealthcare Community Plan of Pennsylvania is offering two new text-messaging services for its Medicaid benefit plan customers.

Txt4health and Text4kids, developed by Voxiva Inc., deliver personalized messages to help people follow recommended preventive care guidelines, as well as well-child visits and developmental milestones, respectively. Medicaid customers overindex into SMS use compared to Medicare or employee-sponsored health plan policyholders, the companies said, citing PwC research.

[Health insurers a good fit for the Internet of Things: Celent]

“Txt4health and Text4kids provide useful health information for people in a convenient, cost-effective way, no matter where they are,” said Susan Schick, CEO of UnitedHealthcare of Pennsylvania, in a statement.

Other Voxiva clients on the Txt4Health platform include Amerigroup.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, ...