November 27, 2012

Humana — whose CIO Brian LeClaire was one of Insurance & Technology's Elite 8 this year — has embraced gamification in a big way to drive better health habits among its policyholders. It partnered with Ubisoft last year on an Xbox Kinect game, Your Shape: Fitness Evolved 2012. But the company is releasing the next installment, Your Shape: Fitness Evolved 2013, on Nintendo's recently launched -- and sold out -- Wii U console.

Connoisseurs of insurance, gamification, Nintendo or super-fit people writhing with a smile in their living room can check out a video of the new game in action:

ABOUT THE AUTHOR
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, ...