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Allstate Selects Marketing Tech from SIM Partners

SIM Partners will manage data distribution and optimization for the carrier's agents, and provide a content management system and reporting for agents' websites.

Northbrook, Ill.-based Allstate has selected marketing technology for SIM Partners to help its agents be more visible online.

SIM Partners will optimize content and location information for Allstate to help agents appear higher in local search results and online directories by managing data distribution and optimization. A content management system will help agents update and maintain their agent web sites, and also provide detailed reporting at a brand, regional and agent level.

“This program is designed to make it fast and easy for consumers to find a local agent,” said Bob Wasserman, SVP of e-business at Allstate, in a statement. “This relationship supports the company’s strategy to assist Allstate agency owners to better service local consumers, helping them to connect online with a local agent who knows their community, and can help address their insurance and financial needs.”

[Check out the best iPad apps for insurance agents, including one from Allstate.]

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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