Fortegra Launches New Consumer-Focused Product Line Through E-Commerce

Jacksonville, Fla.-based Fortegra Financial has launched a new brand targeting middle-class consumers online at www.fortegra.com.

Deemed simply "Fortegra," the new division offers life, accident protection and health insurance products.

"We know buying insurance and other forms of protection can be a complex and confusing process," said Joe Alberti, vice president of specialty products with Fortegra in a statement. "We offer simple products to meet the everyday needs of individuals, families and entrepreneurs."

The Fortegra website allows users to start a quote which will be finished by an agent, Alberti explains in the statement. Customers who fill out the online quote form are eligible for a discount prescription card.

[A Fortegra exec recalls Sept. 11, 2001]

The company has also launched presences on Facebook, Twitter, Google+ and LinkedIn.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio