In an effort to improve the digital experience for its mobile customers, GEICO has redesigned its mobile app to provide easier access to capabilities previously only available on its desktop website.
The new GEICO Mobile, which was created in response to customer feedback, allows policyholders to change their coverage, update their address, and add or remove drivers and vehicles. The app tailors information to suit each customer’s individual needs and provides access to improved claims features such as real-time roadside assistance and repair tracking.
“Our customers are always on the move, so it’s important that they are able to have a unique digital experience from their mobile device,” said Pete Meoli, GEICO’s director of mobile and digital experience, in a statement. “Whether it’s an upcoming bill, filing a claim or a new set of ID cards, GEICO Mobile puts the most important information at your fingertips and easy to find.”
The updated app is available on iTunes for iPhone and iPad, the Android Play Store for Android smartphones and tablets, and will soon be on the Amazon Appstore for Kindle Fire.
Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio