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GEICO Releases Mobile App Makeover

Mobile customers receive a revitalized digital interface, self-service capabilities and upgraded features.

In an effort to improve the digital experience for its mobile customers, GEICO has redesigned its mobile app to provide easier access to capabilities previously only available on its desktop website.

The new GEICO Mobile, which was created in response to customer feedback, allows policyholders to change their coverage, update their address, and add or remove drivers and vehicles. The app tailors information to suit each customer’s individual needs and provides access to improved claims features such as real-time roadside assistance and repair tracking.

GEICO Mobile
GEICO Mobile

“Our customers are always on the move, so it’s important that they are able to have a unique digital experience from their mobile device,” said Pete Meoli, GEICO’s director of mobile and digital experience, in a statement. “Whether it’s an upcoming bill, filing a claim or a new set of ID cards, GEICO Mobile puts the most important information at your fingertips and easy to find.”

The updated app is available on iTunes for iPhone and iPad, the Android Play Store for Android smartphones and tablets, and will soon be on the Amazon Appstore for Kindle Fire.

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Kelly Sheridan is an associate editor for Insurance & Technology. Prior to joining InformationWeek Financial Services, she was a staff writer for InformationWeek and InformationWeek Education. Kelly has also written for trade publication Promo Marketing and a number of ... View Full Bio

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Kathy Hutson
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Kathy Hutson,
User Rank: Author
7/1/2014 | 2:48:38 PM
re: GEICO Releases Mobile App Makeover
I agree, the commercial space is definitely a good area for closer collaboration and may have a bigger impact towards transformational uses for mobile technology in the industry.
Kelly22
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Kelly22,
User Rank: Author
6/30/2014 | 4:59:57 PM
re: GEICO Releases Mobile App Makeover
Thanks, Kathy. That's a good point - relaunching a poorly designed app can get expensive, leaving less room in the budget for more digital projects. It's worth the extra effort to ensure customers respond well to the app before its first launch.
KBurger
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KBurger,
User Rank: Author
6/29/2014 | 1:05:35 AM
re: GEICO Releases Mobile App Makeover
It will be interesting to see if this trend occurs as well in the commercial lines and reinsurance areas, where there is a long history of carrier/customer interaction. Mobile apps may not have the same traction in commercial lines as personal lines, but the potential for collaboration seems almost greater in commercial than in personal lines.
Kathy Hutson
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Kathy Hutson,
User Rank: Author
6/28/2014 | 5:15:23 PM
re: GEICO Releases Mobile App Makeover
Kelly, I agree, customers as collaborators will continue to gain importance in the design of digital offerings, product design and other areas of insurance. It can make the difference between launching an app that is downloaded often and rated highly or one that is rated poorly, forcing the insurer to regroup and relaunch apps, which can get costly.
Kelly22
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Kelly22,
User Rank: Author
6/27/2014 | 6:59:47 PM
re: GEICO Releases Mobile App Makeover
Since customers' expectations for mobile apps are increasing, it makes sense to use their feedback in development. Prudential did the same in creating their digital retirement tools, and I think it's something we're going to see more of as insurers improve their digital offerings.
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