The web-based app is designed to improve insight into agency performance and provide insurance field marketers and territory managers with the metrics, guidance and support tools they need to collaborate with producer channels and build market share. MyAgents utilizes internal and third-party data sources to turn subjective information into objective, actionable data. With real-time information and alerts, insurers and agents will be better prepared for visits and know they are working with the same data pool.
Regional insurer Utica First Insurance Company recently chose to implement the app.
“At Utica First, we strive to make it easy for our agents to engage with us and bring value to these long-standing relationships,” says David Jarvis, VP at Utica First, in a statement. “MyAgents will help our marketing representatives fulfill that mission by making it easier to view a complete picture of agency performance, and stay current through real-time updates and alerts.”
Kelly Sheridan is an associate editor for Insurance & Technology. Prior to joining InformationWeek Financial Services, she was a staff writer for InformationWeek and InformationWeek Education. Kelly has also written for trade publication Promo Marketing and a number of ... View Full Bio