Jackson Launches iPad App to Educated Distributors on New VA Product

Jackson National Life Insurance Company (Lansing, Mich.) has launched the Elite Access iPad application, which provides the wholesalers with what a company statement describes as easy mobile access to information on its newest product offering, the Elite Access variable annuity. The app is designed to help Jackson's wholesalers educate financial advisers about Elite Access and alternative investment strategies.

Jackson calls the app is the next stage in its Elite Access educational campaign, which kicked off in March and aims to meet increasing adviser demand for information on potential utilization of alternative investments within client portfolios. The campaign also includes a web presence, regional seminars, webcasts, training programs, multimedia marketing materials and an upgrade to Jackson’s Portfolio Construction Tool to include alternative asset classes and correlation analysis.

The Elite Access iPad app includes information on Jackson’s money manager partners, as well as the lineup of alternative investments options available within the new product. In addition to information on the tax deferred1 structure of an annuity contract, the app also provides background on the packaged strategies included in the Elite Access product, according to Jackson.

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“Jackson understands the importance of providing our sales force with fast, convenient and comprehensive mobile resources so they can introduce advisers to alternative investing strategies,” comments Luis Gomez, vice president of marketing strategy, Jackson. “The iPad app equips wholesalers with a one-stop shop to instantly customize sales presentations using all available marketing assets to meet each adviser’s unique needs, as well as demonstrate Jackson’s robust technology capabilities.”

Jackson describes Elite Access as a variable annuity designed to provide the opportunity for greater portfolio diversification by utilizing alternative asset classes. The product combines alternative investments, risk management strategies and tactical management strategies to deliver a unique approach to managing market volatility while seeking higher returns and less risk, Jackson says.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio