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Will Apple Legitimize Mobile Payments?

The company announced its new mobile payments system, Apple Pay.

Apple wants to replace the old leather wallet with its digital version. But whether the trendsetting company can kickstart the mobile payments landscape to the next level remains to be seen.

The company revealed its NFC-based Apple Pay network during a much-hyped event Tuesday, which also included the reveals of the new iPhone and the much-anticipated iWatch wearable device.

Apple Pay is built into the iPhone 6 and iPhone 6 Plus and will be available in the US in October. Users can add a credit card from their iTunes account or add a new card by snapping a picture of it with the device's camera. Once the card information is uploaded to Apple Pay, consumers can hold their iPhone in front of a reader that Apple says will be in more than 200,000 retail locations, including Whole Foods, Subway, McDonald's, and Macy's. The purchase will be confirmed with its Touch ID fingerprint scanner.

The new service will utilize tokenization technology to prevent fraud; a one-time code will be generated for each transaction. During the presentation, CEO Tim Cook said card data will not be stored on the phone, and a merchant cashier would not see a user's name or card number.

[Read the rest of this article at Bank Systems & Technology]

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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User Rank: Apprentice
9/11/2014 | 12:33:02 PM
Something's Needed
Whether Apple is the way or not, we obviously need something better than our current products. That said, aren't credit card companies (reluctantly) rolling out stronger security in the wake of the Target breach? It took a generational shift for consumers to switch from cash to debit/credit for the smallest of outlays. I wonder whether it'll take a similar change to move to another payment method if consumers have a truly secure alternative from their banks?
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