April 04, 2012

Last week, before yesterday's intense tornado outbreak in the Dallas area, the Associated Press reported on a new tactic for tornado warnings. From the article:

…five weather service offices in Kansas and Missouri will use words such as "mass devastation," ''unsurvivable" and "catastrophic" in a new kind of warning that's based on the severity of a storm's expected impact. The goal is to more effectively communicate the dangers of an approaching storm so people understand the risks they're about to face.

Here's a video that provides an impression of what people heard in Dallas yesterday:

Will these more forceful warnings succeed in reducing the human cost of these storms?

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, ...