March 17, 2014

Esurance continues its aggressive tech-related marketing strategy with the addition of video appraisals to its mobile app. Consumers can use the capability to schedule video chats with Esurance representatives to receive claims estimates on the spot. Esurance plans to improve efficiency by allowing consumers to schedule appraisals and learn their claims estimate in real time. At the conclusion, the appraiser can send an electronic payment to settle the claim.

[More behind Esurance’s tech strategy: Q&A: Why Tech is Crucial to Esurance’s Brand Positioning]

The video below explains the details:

[The mobile employee -- as well as the mobile customer -- are here to stay. Is your insurance company prepared? Learn how to set up and maintain a mobile infrastructure that can support today's needs and tomorrow's expected mobile demands. Attend the From BYOD to 802.11ac: How to Build A Next-Generation Mobile Infrastructure session at Interop 2014 in Las Vegas, March 31-April 4.
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ABOUT THE AUTHOR
Kelly is an associate editor for Insurance & Technology. Prior to joining InformationWeek Financial Services, she was a staff writer for InformationWeek and InformationWeek Education. Kelly has also written for trade ...