Insurance carriers require more computing power than ever to run sophisticated analytics and actuarial modeling applications. At the same time, they need to reduce operations costs to compete in a new economic reality. IBM’s Computing on Demand cloud computing is a pay-per-use computing services model that carriers can rent by the hour, day, month or year. IBM customers can select from data centers in Tokyo, London or New York for either short-term or long-term computing needs. Readily accessible computing power without an investment in hardware and software allows insurance carriers to improve time to market of new products and services, run at peak capacity, and achieve cost efficiencies. Some insurers have reported up to 70% TCO savings, says Christina Cunningham, Cloud Computing Offering Executive, IBM.