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Kathy Burger
Kathy Burger
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6 Tips for Avoiding a Social Media Debacle

Progressive's "robotweet" debacle put a spotlight on social media's importance within the insurance industry and the risk companies take if they do not implement a sound social media strategy.
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2. Be Part of a Conversation

The biggest social media mistake an insurer can make is to be absent from social media -- to not join the conversations. Social media conversations are taking place whether you’re part of them or not, so do you want to be absent? No. It’s critical for PEMCO to communicate with our customers and the general public in the channels THEY choose, and so many people communicate now by social media, we’d be conspicuous by our absence if we didn’t join those conversations.

— Jon Osterberg, Marketing Communications Manager, PEMCO

Source: PEMCO

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio

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