4. Don’t Forget About Brand Image
Of course they [Progressive] are respecting the wishes of the court, but some of their word choices sounded corporate, not empathetic. It's a missed opportunity to communicate the way they want the brand to look in social media - aligning with Flo.
— Connie O’Brien, digital strategist, Constance C. O'Brien Consulting; former SVP Internet Strategy & Development at AXA Equitable
Source: Constance C. O’Brien Consulting
Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio