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Kathy Burger
Kathy Burger
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6 Tips for Avoiding a Social Media Debacle

Progressive's "robotweet" debacle put a spotlight on social media's importance within the insurance industry and the risk companies take if they do not implement a sound social media strategy.
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4. Don’t Forget About Brand Image

Of course they [Progressive] are respecting the wishes of the court, but some of their word choices sounded corporate, not empathetic. It's a missed opportunity to communicate the way they want the brand to look in social media - aligning with Flo.

— Connie O’Brien, digital strategist, Constance C. O'Brien Consulting; former SVP Internet Strategy & Development at AXA Equitable

Source: Constance C. O’Brien Consulting

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio

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