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Highmark Turns to Text Alerts to Spur Healthcare Savings

Pittsburgh-based Highmark Inc. and Change Healthcare Corporation will pilot an alerts tool called Ways to Save Alerts, with the goal of spurring better healthcare decisions.

Alerts for medical services are delivered via text or email, letting members know when they have an opportunity to save on recurring medical purchases.

Ways to Save Alerts provide greater transparency of health care expenses. "Well-informed employees are able to make better health care decisions based on cost and quality," Steven Nelson, senior vice president of health services strategy, product and marketing at Highmark, explains in a statement. "This tool enables employer groups to control their health care costs more efficiently, so employees can save money and achieve their best possible health."

The first members will have access to the alerts system in the middle of this year.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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