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Independence Blue Cross Expands Social Effort to Mobile with Pedometer App

The insurer's Healthy Steps program now has an app that allows users to track exercise and share with their social network.

Philadelphia-based Independence Blue Cross (IBX) has released the IBX Healthy Steps Pedometer for the iPhone and Android devices. The app is part of the larger, social media-focused Healthy Steps member wellness campaign.

“We are putting technology to work to enhance our members’ health and the wellness of the people we serve,” Daniel J. Hilferty, president and CEO of Independence Blue Cross, says in a statement. “Using social networking, including Facebook, Twitter, and text messaging, we’re connecting our members to information and innovative programs that will help them lead healthier lives. With the launch of our first mobile app, the IBX Healthy Steps Pedometer, we are proud to introduce an easy-to-use, innovative fitness tool to help people get started with exercise or to stay on the right track for good health.”

The pedometer app aims to help people get fit by enabling them to track exercise. It is customizable by gender, height, and weight to precisely calculate calories burned with each workout, according to IBX. It also:

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