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WellPoint Creates Chief Transformation Officer Role

V. Rajamannar Madabhushi to join health insurer WellPoint as EVP, Senior Business, and Chief Transformation Officer, enhancing carrier's focus on innovation and consumer engagement.

Reflecting the investments insurance companies are making in elevating the customer experience, Indianapolis-based health insurer WellPoint has hired V. Rajamannar (Raja) Madabhushi to be the company's Executive Vice President of its Senior business and Chief Transformation Officer -- a new position. In this new role, Madabhushi will be responsible for WellPoint's Senior and International businesses, Marketing and Product Innovation, and the company's HealthyCare Solutions and Corporate Development functions. He will report directly to chair, president and CEO Angela F. Braly.

Prior to joining WellPoint, Madabhushi served as SVP and chief innovation and marketing officer at Humana, responsible for leading its innovation center as well as marketing, data analytics and Humana's international business. He also spent 15 years in senior-level business management and marketing roles at Citigroup, including chief marketing officer of Citi's Global Cards and Payments division, and executive vice president of Citi Cards North America.

"We are very pleased to add such a talented and knowledgeable executive to our leadership team," said Braly in a press release. "Raja's extensive experience in global business management, marketing, product development and consumer engagement will be a great asset to our company, especially at a time when consumers are taking a more active role in the selection and management of their health care options."

With Madabhushi's appointment, WellPoint's Executive Leadership Team is now fully staffed and prepared to lead the company forward amid the rapidly changing healthcare environment, according to the company's statement. He will start in his new assignment later this month.

[For more about how insurers should (and should not) address the customer experience challenge, read about 4 Ways to Ruin the Insurance Customer Experience.]

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio

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