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Delta Dental Names Brand Strategy Leader

Andre Richards is responsible for development and management of the Delta Dental brand.

Delta Dental Plans Association (DDPA) has announced the appointment of Andre Richards to director of brand strategy and management. He will assume responsibility for managing and evolving the Delta Dental brand.

Richards has more than 20 years of experience in strategic brand marketing. He most recently served as VP of brand strategy and research for the Select Service and Extended Stay divisions at Marriott International, where he focused on improving customer experience, brand positioning, consumer research, segmentation and European brand launch efforts for eight brands in the Marriott portfolio. Richards has also held brand strategy roles at AOL and Levi’s.

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“Andre has an impressive track record of redefining and invigorating globally-recognized consumer brands,” said Jennifer Elliott, VP of marketing at DDPA, in a statement. “We are thrilled to have him on our team and excited to see how his collaborative, results-driven approach supports the continued growth and refinement of the Delta Dental Brand.”

Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio

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8/6/2014 | 3:11:14 PM
re: Delta Dental Names Brand Strategy Leader
Interesting to see Delta look outside the industry for a brand strategy expert - and to hospitality, where customer service is so highly valued. Seems like a smart move, looking forward to seeing the kinds of changes Andre makes in his new role.
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