Delta Dental Names Brand Strategy Leader

Delta Dental Plans Association (DDPA) has announced the appointment of Andre Richards to director of brand strategy and management. He will assume responsibility for managing and evolving the Delta Dental brand.

Richards has more than 20 years of experience in strategic brand marketing. He most recently served as VP of brand strategy and research for the Select Service and Extended Stay divisions at Marriott International, where he focused on improving customer experience, brand positioning, consumer research, segmentation and European brand launch efforts for eight brands in the Marriott portfolio. Richards has also held brand strategy roles at AOL and Levi’s.

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“Andre has an impressive track record of redefining and invigorating globally-recognized consumer brands,” said Jennifer Elliott, VP of marketing at DDPA, in a statement. “We are thrilled to have him on our team and excited to see how his collaborative, results-driven approach supports the continued growth and refinement of the Delta Dental Brand.”

Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio