Special Report: Moving from Paper to Digital Strategies for Customer and Internal Communications
Better customer service, understanding customer needs and increasing retention are top priorities for insurance executives and their teams as they look ahead to 2012. That's because most have shifted focus from cost control to driving business growth. To do this, they must invest in tools and solutions that enable them to communicate more effectively with their customers as well as with their internal teams.
Customer communications management (CCM) and enterprise content management technologies are key enablers for success in a data-driven business. Using these technologies, insurers can capture valuable data from incoming customer communications, coordinate the activities of agents and underwriters, speed the development of targeted new products, and translate analytical insights into efficient multi-channel marketing.
Find out how careful planning and excellence in the execution of CCM/ECM deployments can help turn customer communications into a steady source of incremental margin, improved client retention and a stronger presence in a competitive marketplace.