April 09, 2013

Jacksonville, Fla.-based Fortegra Financial has launched a new brand targeting middle-class consumers online at www.fortegra.com.

Deemed simply "Fortegra," the new division offers life, accident protection and health insurance products.

"We know buying insurance and other forms of protection can be a complex and confusing process," said Joe Alberti, vice president of specialty products with Fortegra in a statement. "We offer simple products to meet the everyday needs of individuals, families and entrepreneurs."

The Fortegra website allows users to start a quote which will be finished by an agent, Alberti explains in the statement. Customers who fill out the online quote form are eligible for a discount prescription card.

[A Fortegra exec recalls Sept. 11, 2001]

The company has also launched presences on Facebook, Twitter, Google+ and LinkedIn.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, ...