June 26, 2014

In an effort to improve the digital experience for its mobile customers, GEICO has redesigned its mobile app to provide easier access to capabilities previously only available on its desktop website.

The new GEICO Mobile, which was created in response to customer feedback, allows policyholders to change their coverage, update their address, and add or remove drivers and vehicles. The app tailors information to suit each customer’s individual needs and provides access to improved claims features such as real-time roadside assistance and repair tracking.

GEICO Mobile
GEICO Mobile

“Our customers are always on the move, so it’s important that they are able to have a unique digital experience from their mobile device,” said Pete Meoli, GEICO’s director of mobile and digital experience, in a statement. “Whether it’s an upcoming bill, filing a claim or a new set of ID cards, GEICO Mobile puts the most important information at your fingertips and easy to find.”

The updated app is available on iTunes for iPhone and iPad, the Android Play Store for Android smartphones and tablets, and will soon be on the Amazon Appstore for Kindle Fire.

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Kelly is an associate editor for Insurance & Technology. Prior to joining InformationWeek Financial Services, she was a staff writer for InformationWeek and InformationWeek Education. Kelly has also written for trade ...