January 08, 2013

Reflecting the ongoing industry trend of investing in systems that can make an insurer "easiest with which to do business" from the standpoint of distributors and agents, Radnor, Pa.-based Lincoln Financial Group has selected Insurance Technologies' (Colorado Springs, Colo.) FireLight to automate and streamline its annuity e-application business processing. FireLight, a rules driven device-agnostic e-application business fulfillment solution, will provide Lincoln Financial Group's distribution partners a user-friendly, mobile and familiar e-application platform to enhance their sales process, according to Insurance Technologies, a provider of sales and regulatory automation solutions for the insurance and financial services industries.

"At Lincoln Financial Group, we strive to make it easier for our distribution partners to do business with us by enhancing the service experience at every critical interaction, and Insurance Technologies provides the resources to achieve this goal," said Nancy Jordan, SVP, Individual Annuity Operations, Lincoln Financial Group, in a press release. "We're excited about expanding our long-standing partnership with Insurance Technologies and offering our paper-based distribution partners an end-to-end sales solution that will take them seamlessly from illustration to application, all on a mobile platform."

[For more about Lincoln Financial's use of mobile to support distributors, read iPads Enable Lincoln Financial's Wholesalers, Advisers to More Effectively Serve Clients.]

"FireLight will provide Lincoln Financial Group system flexibility and administrative tools to add, create and manage current and future business application processes," said Travis Champion, VP of Sales, Insurance Technologies, in the press release.

ABOUT THE AUTHOR
Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & ...