Esurance continues its aggressive tech-related marketing strategy with the addition of video appraisals to its mobile app. Consumers can use the capability to schedule video chats with Esurance representatives to receive claims estimates on the spot. Esurance plans to improve efficiency by allowing consumers to schedule appraisals and learn their claims estimate in real time. At the conclusion, the appraiser can send an electronic payment to settle the claim.
[More behind Esurance’s tech strategy: Q&A: Why Tech is Crucial to Esurance’s Brand Positioning]
The video below explains the details:
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Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio