Esurance continues its aggressive tech-related marketing strategy with the addition of video appraisals to its mobile app. Consumers can use the capability to schedule video chats with Esurance representatives to receive claims estimates on the spot. Esurance plans to improve efficiency by allowing consumers to schedule appraisals and learn their claims estimate in real time. At the conclusion, the appraiser can send an electronic payment to settle the claim.
[More behind Esurance’s tech strategy: Q&A: Why Tech is Crucial to Esurance’s Brand Positioning]
The video below explains the details:
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Kelly is an associate editor for InformationWeek. She most recently reported on financial tech for Insurance & Technology, before which she was a staff writer for InformationWeek and InformationWeek Education. When she's not catching up on the latest in tech, Kelly enjoys ... View Full Bio