Mobile Offensive: Creating Competitive Advantage at Mobile Customer Touch Points

Insurers have raced to keep pace with consumer adoption of mobile devices, acting from the defensive motive of simply being in the game. However, consumer mobility presents a rich opportunity to get closer to customers, and emerging technologies such as customer communication management (CCM) and e-signature enable carriers to bring new business, policy delivery, claims and policy holder process online — and achieve a competitive advantage in this new mobile environment.

Mirroring the original impact of e-commerce on the insurance business, new mobile online capabilities present a special opportunity for carriers to optimize the agent channel — and leading carriers have begun to act on that insight. Agents are empowered by the ability to present disclosures, complete application paper work, and bind business through the secure capture of a policyholder signature, all on an iPad. They are able to streamline their interaction with customers and prospects, eliminate the need for repeat visits and reduce the risk of errors and non-compliance through automated processes governed by business rules. Carriers supplying these capabilities help agents to simplify the process and reduce human error — which enhances customer relationships and gives carriers unprecedented visibility into and control over the transactions.

At this exclusive event brought to you by Insurance & Technology, HP Exstream, and Silanis, you will hear best practices for leveraging mobile devices in customer-facing transactions and how to drive customer loyalty and improve the customer experience from the leading e-business experts in the insurance industry. Insurance & Technology’s  Executive Editor Anthony O’Donnell will lead an executive roundtable of your peers to discuss challenges and strategies around adoption and security of mobile applications in insurance.